costume jewelry wholesale to resell What are the marketing strategies of Face Culture

wholesale sports charms jewelry 10 basic characteristics of face consumption:
1. A wide and natural mass market involved in the population.
2. Limited income restrictions and is not sensitive to prices. The money and wealth are small, and the face is big.
3. The buyer is separated from the user, and the "see" not "use".
4. Gifts of groups are concerned about financial legitimacy (such as reimbursement invoices) instead of paying attention to the price.
5. The center of consumption value is face and relationship.
6. Pay attention to packaging and cultural meanings.
7. It is highly related to the festival or the target of the work.
8. The status determines the block, and the differential relationship forms different gift consumption blocks.
9. The concept and behavior of the golden mean, which is easy to form a trend of consumption behavior.
10. It is enduring, long -term interaction, but not ritual.
The marketing strategy of face culture
Strategy 1: Open the gift market
It links the product to gift giving, making the sales of some products create a peak.
Strategy 2: Personal gifts are distinguished or status
Signature gifts; customized special gifts
Strategy 3: Back with gift packaging more sales and profits.
The daily consumer goods are specially made of gift installation, turning products into gifts, such as wine, candy, health products, etc. A single special packaging, the needs of the gift market to be used to change the packaging, the gift box is better. Such as different quantities, size, feeling and appearance, psychological pricing rather than cost pricing, the corresponding price profit is greater. Because the psychological value of the product is greater than the practical value, it has won a considerable space for the pricing of the product. Advertising costs, promotional expenses, and channel space are greater. Comprehensive gift packaging, such as related gifts binding.
This strategy 4: Pioneering gift market
Compared with the United States, in the Chinese gift market, regardless of scale, sales, gift category, types, etc. Therefore, gift manufacturing and gift companies have room for development. In order to develop business customer relationships, there is a lot of demand for public relations gifts or business gifts. From the annual calendar to send fashion, watches, various cards, mobile phones, and even computer, and even business cars; various promotional SP gifts, event marketing gifts; Institutional group purchase;
Strategy 5: Advertising is concentrated in festivals
international brands "Lan Ji Qiqi" have only been launched in big festivals (Christmas, New Year's Day, Spring Festival, Mid -Autumn Festival) for many years. "Platinum" advertisements are also focused on the festival.
This strategy 6: The gift market is the focus of counterfeiting
Because consumers and users are highly separated from the user in face consumption, buyers are more concerned about the quality of concern, so fake brands are prone to survival and losing their lost survival, and they lose their losses Consumer supervision and complaint channels, because of this, counterfeiting in the gift market should be listed as the focus of government market supervision.